Client: Onfleek
Strategy Ads Analytics Photo & Video Email SEO
ABOUT onfleek
Onfleek is a fashion brand established by 3 sisters - Magdalena, Natalia and Milena - who express their lifelong passion for the industry through their own clothes.

Over 3 years of our partnership allowed us to experience rapid growth of OnFleek’s online store, which directly resulted in the opening of the first flagship boutique in downtown Warsaw and a strong foundation for brand awareness.

Through our ongoing work, we were constantly focused on optimizing all digital activities by consulting content strategy, executing e-store development and running PPC campaigns across multiple online channels, to discover what kind of content Onfleek’s audience engages and identifies with.

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By analyzing the data collected in Google Analytics, we were able to find a clear answer. Onfleek arouses the greatest emotions through partnerships with influencers such as Natalia Siwiec and Magdalena Pieczonka, but also through live broadcasts on social media, hosted by the founders, talking about products and interacting with the audience in real time.

These are the touchpoints where the audience draws inspiration and builds a real bond with the brand, which is confirmed by rapid social media followers increases as well as peaks in traffic.

Above actions along with ongoing reels promotion increase engagement and desire among audience in the upper part of the sales funnel. In fact, these activities also constitute the foundation of a data source about user behaviour, which is then sorted into profiled audience groups. Mixing that with well-structured social media remarketing campaigns lower down, we can return to the users with more personalised advertising, creating unique customer experience.

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Taking over control of data, we are able to control the volume, source and quality of traffic that, thanks to Onfleek's great designs, generates sales. All in all, we’ve managed to close 2023 with cumulated average ROAS of 1481% across all paid media platforms allocating 75% of media budget in Meta Ads. With huge plans ahead for 2024 that gives us enough space to further scale OnFleek’s operations.
Credits
Strategy
Anna Suwalska
Video
Joanna Dworakowska
WWW
Karol Sawicki
Ads
Anna Suwalska
Analytics
Robert Krajewski
SEO
Paweł Zakrzewski
Model
Daga Ostaszewska
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