Its founder, Agnieszka Leśniak, named her brand after her daughters’ names, Pola and Mika, as their birth motivated her to take a more in-depth look at baby cosmetics industry. Shortly after changing her household habits, she felt inspired to create her own brand of multifunctional natural cosmetics that would offer a safe alternative for every human being.
Over the 2 years of our partnership, we took over management of its digital actions. As Polemika has a strong offline presence, being on the shelves of well-known cosmetic stores and regularly appearing at industry fairs across the country, we knew that the online channel was only to complement the sales efforts, not the main focus.
That means we’ve had to find a cost-effective, but also time-effective balance in our strategy.



Every new digital venture with a client starts with sales funnel design and content planning, followed by few UX adjustments in the online store, a solid, server-side tracking setup and Google Analytics configuration, that will enable as to execute our strategy relying on numbers.
Together with Polemika, we decided to bet on brand awareness activities and try to build a long-term relationship with the audience.
In this case, the ideal solution turned out to be UGC (user-generated content), which allowed users and content creators to show how they use Polemika products in their daily skin routine. As a result, we were able to shorten the distance at the brand-customer level and point out that the presence of healthy Polemika products has a positive impact on the skin condition of many. What’s more, UGC allowed us to reduce costs and time spent on content production.
